We are thrilled to announce that Sarah Sanders, owner of Extra Help South Hams, Torbay, West Devon and Bude and Director of Operations here at Extra Help, has been shortlisted as a finalist for the 2026 Encouraging Women into Franchising (EWiF) Awards!

A nomination that recognises real impact
Sarah has been nominated in the ‘Woman Franchise Employee of the Year’ category – an award that celebrates women who consistently go above and beyond in their roles and make a positive difference across a franchise network. As Director of Operations, Sarah has helped to onboard and train over 13 franchisees so far, with 7 new franchisees joining in 2025 and the network growing to over 30.

Putting people first in home-help service delivery
At Extra Help, we believe great home-help starts with thoughtful training and tailored support. Sarah adapts training to suit different learning styles, using text, videos, conversation, presentations and role play, and is continually expanding the operations manual to include more varied content. Her hands-on, person-centred approach helps our franchisees deliver high-quality home-help services to their local communities.

Measurable growth and better outcomes
Due to Sarah’s guidance, our network saw strong growth of 22% in 2025, in terms of number of clients being serviced by our franchisees, up from 10% growth in 2024. Our team of home-helpers grew nationally by 62%; and the hours of support delivered locally rose substantially by 57%.

Sarah has also been instrumental in digitising the systems our franchisees use, partnering with Birdie care management software, an award winning B-Corp care management, to improve how we manage visits and client data. These changes help franchisees focus on what matters most – the delivery of compassionate home-help services for the elderly and families.

Coaching and bespoke support
Our network of Extra Help franchisees reported an average of 32% profit from their overall turnover and head office profitability has also increased from 12% in 2023, to 18% in 2025.

However, we don’t measure success by numbers alone. Sarah introduced one-to-one coaching for franchisees in 2025, so each new franchisee can visualise their goals and receive bespoke support. Weekly Zoom meetings give franchisees a forum to share challenges and celebrate wins, and Head Office checks in with each franchisee regularly to help them meet their individual objectives, whether that’s rapid growth or an improved work / life balance.

What Sarah says about the nomination
“I am truly honoured to be recognised as a finalist in the EWiF Awards, it’s amazing to be in the final three nationally for the work I do at our head office supporting our network of franchisees,” says Sarah. “I’m hugely passionate about Extra Help, I really enjoy seeing others succeed and thrive and it means the world that I get to be instrumental in that journey sharing the ups and downs of franchise ownership. It’s an absolute privilege to be included among such inspiring and successful women in the franchising industry. I wish the other finalists from Tax Assist Accountants and Mathnasium all the best.”

EWiF Awards ceremony
The EWiF Awards ceremony will take place on Wednesday 20th May in Leicester, bringing together leaders from franchising to celebrate the women shaping the future of the industry. Our fingers are crossed for Sarah and we wish her all the luck in the world!
Want reliable home-help in your area?

If you’re looking for home-help services in South Hams, Torbay, West Devon and Bude, please contact Sarah to discuss how Extra Help can support your family. Call 01822 368 368 or 01803 266 246 or Text Message / Whatsapp on 07547 555 669 . Or book directly for a no obligation call or visit using the calendar link or click here for more details.

Interested in starting your own Extra Help franchise?
To learn more about starting your own Extra Help home-help franchise and joining a supportive network, led by experienced people like Sarah, call us on 01752 905790 or visit our website for more information about our franchise opportunity.
01752 905790
info@extra-help.co.uk